Mission

The new reality has helped us become closer to the future. We should not see the quarantine situation as a temporary inconvenience, and we can't give up on our sports routine. We can do sports at home, at the office, outside, anywhere, anytime with the best trainers!

Our goal was to develop an application that would serve as a platform for sportspeople leading a healthy lifestyle, the core values of which are focused on achieving goals and communication. And the time to find the perfect trainers, workouts and diets will be kept to a minimum thanks to the native navigation and deep user understanding.

Our team is a community of proactive professionals and sport plays a significant role in iur lives. Each of us is an expert in their field, be it a developer, researcher or designer. We are passionate about our goal and our priority is to give our best experience, skills and free time off work.

Team

I was invited to the project as a head designer. My main tasks were designing a detailed application map and developing an application concept. I also acted as a project manager and a researcher. These are some of my tasks:

My role

Platforms: iOS / Android

01. Workflow organization
02. Research & Identification of user needs
03. Data collection
04. App concept and design system development
05 Application map and user path design
06. Of design team management
07. Prototyping
08. Usability testing

CONCEPT

Profile & Motivation

personalization

Users want to quickly start exercising without wasting time searching for workouts. Immediately after signing up, they access a section with various workout options and can optionally fill out a short survey to personalize their feed. Rather than forcing users to complete the form with a pop-up, I prefer to give them time to get comfortable with the app. A concise banner for the survey attracts attention, allowing users to click on it at their convenience.

THEMIZATION

Every person is unique, with their own dreams and goals. This project is focused on each user's journey to a better self. I want to allow users to personalize their profiles not just by changing their avatar, but also by selecting a theme that can be changed anytime. Each theme embodies a sporting spirit, allowing users to express strength, vibrancy, or harmony. Be true to yourself and choose what resonates with you!

It's crucial to help users stay motivated at the beginning of their fitness journey, as they often struggle to see immediate results. The Home Gym provides a solution through its engaging Profile section, featuring inspiring progress and achievement graphs. Users can find detailed information in the Activity section. In the Achievements section, users earn cups for completing tasks, with potential rewards including gifts from sponsors and partners for participating in contests or courses.

Profile

ACTIVITY

achievements

GIFTS

NEWS

Filling out the form - 1

Filling out the form - 2

Personalization process

Simple workout start

The app will send users reminders about upcoming workouts. When they follow the reminder, it offers a quick start. Before beginning, users can review the workout description, check the list of exercises, or chat with a trainer if they have any questions. The exercise screen includes a video, photo, description, list of exercises, and a timer, all designed for simplicity and convenience. At the end of each workout, users receive encouraging phrases and praise to support both beginners and experienced athletes.

MONETIZATION

The user wants to know in advance what they are buying, so all workouts contain a preview where a trainer can choose to make any material available. I also made the training purchase scenario as concise and intuitive as possible to make it easy for the user to remember the features. The list of purchases and subscriptions is stored in the user's personal account, where they can cancel them.

quick start offer

preview of workout

exercise screen

End of workout

WORKOUT SCREEN

preview button

Payment Process

Successful Purchase

SEARCH FOR WORKOUTS

The trends sections is built with an algorithmic feed that considers the user's preferences such as workouts, events, trainers and diets. The user can use the search, filter all sections at once or select something specific. The views, number of purchases and other users' reviews are also taken into account.

Filter

searching results

searching results

Detailed event

COMMUNITY

The user doesn't need to leave the app to discuss a workout with a trainer in another messenger it all can be done in one app! For those who have not been contacted yet, we show a nice encouraging screen, and users can always contact the support.

the Empty chat

support

the chat list

chat with a person

Information Architecture

After setting the product goals and deciding what features to include, it's important to build the structure of the Home Gym using the application map. It helps me to visualize the relationship between the components and examine the hierarchy. I highlighted the functions available only for trainers in green in the map below:

APPLIcation MAP

I want to take care of the user at every step in the app, so I marked the points of slowing down and speeding up the script in the mind map below.

Slowing down the user path is used at the sign up or payment step, this is done in order to attract the user's attention, so that the user fills out the form correctly. I used such tools as laconic design, simple and clear forms, large elements.

Speeding up the user path is used when the user is interested in solving their task quickly, for example, searching for a workout or taking part in a competition. I used such tools as polling, filtering and searching. If the system needs time to process data, then the user is given the opportunity to continue working with the app in the background.

User Flow

These are the steps that the user follows such as launching the app for the first time and workout purchasing

Design
must have a purpose

Linear scenario: creating new workout

Before starting the development, I created a product roadmap for each team member. The processes are parallel to each other based on the skills of each participant. In addition to the final goals, we had to define intermediate goals, and one of them was to create a demo application for testing and understanding the direction. In general, the plan consisted of several main stages:

Strategy

PRODUCT ROADMAP

Product Goals

The clear goals were set based on the research. All the users' main values were taken into account to create an indispensable app that could be easily found on the AppStore or Google Play. As a result of users' achievements, our business goals will succeed as well.

— Research & Strategy
— Design & Test of prototypes
— Backend & Frontend development
— Testing & Bug fix
— Demo app testing & Analysis

JOBS-AS-PROGRESS

USER TIMELINE

USER PATH

I chose the JOBS-AS-PROGRESS methodological theory according to the type of our product to dive more deeply to details and peculiarities of the Home Gym. The product should help people move towards their personal goal of improving themselves and their health.

The Home Gym simplifies the often overwhelming search for workouts, which can demotivate users at the start of their fitness journey. It allows users to quickly choose a training program and filter for free options to reduce costs. Additionally, the Home Gym provides smart nutrition tips based on users' goals, offering free, paid, or personalized diets. Users can set personal goals and choose from a pre-made list, with the app displaying achievements to keep them motivated.

Once users recognize the value of the Home Gym and develop a sports habit, they often seek to enhance their workouts by investing in professional equipment or personalized diets.

The user achievement process is gradual, and we provide a wide range of tools to support this journey, including various sports, workouts of varying difficulty levels, and opportunities to organize events. This fosters community connections that support their goals. Essentially, our offerings are vast and varied.

Research

We are a group of experts who teamed up with one common goal that all of us share: developing an app which could support home sportspeople with effective workouts, social media and motivational tracker. Our resources were limited and it was essential to conduct our research at the first step efficiently to understand our target audience better.

We wanted to recognize their motivation, hopes and abilities to highlight these sides in our app to help our users not lose the streak. It was also important to predict possible fears, limitations and frustrations to take them into account in our app.

- Understand the market of platforms related to sport;
- Identify the target audience of the Home Gym app;
- Learn about how the main competitors are catering to customers' needs, as well as their strengths and weaknesses;
- Get to know people's workout routine;
- Uncover people's experience of finding the workouts, trainers and diets

- Secondary Research (Market Research, Competitive Analysis);
- Primary Research (User Interview)

Secondary Research

Market Research is needed to get a bigger picture of the market. It's important to start with market research to get a sense of the audience and understand their main drivers and barriers to do sports online. The insights gathered from the market research help frame provisional personas and ask meaningful questions in primary research.

MARKET RESEARCH

Sport Industry & Platforms

The sports industry is gaining momentum in the world, this has become especially noticeable during the lockdown.

Demographics

People with higher income, university degree, men and young people are more likely to do sports.

Research shows that 41% of people aged 18 to 60 use a mobile sports app, and this number is expected to grow.

Additionally, 51% exercise at home one or two times a week, focusing on activities like yoga or cardio. Meanwhile, 26% work out outdoors, and 16% go to the gym or pool.

Most respondents (62%) prefer online classes at home over offline options.

Doing sports as a habit

It is vital to research other popular sports apps as it can help recognize their strengths and weaknesses to use these insights to create an outstanding app. These results also help identify some gaps in features that Home Gym might address. I've analyzed three direct competitors, who have the same goal.

Competitive Research

Each year, more and more people are engaging in sports for various reasons, leading to driving up demand for home equipment, comfortable activewear, and healthy food options. Sports apps are also becoming increasingly popular.

There are generally two types of sports platforms: those that offer ready-made workout programs for home or gym use, while the others provide lists of nearby group activities.

Research PLAN

Young people aged 18 to 34 are often actively involved in sports.

Those with a university degree and higher income are 25% more likely to exercise regularly compared to those without higher education or in manual jobs.

Men tend to engage in sports more than women, with 33% of men and 20% of women regularly exercising outdoors.

People go in for sports mostly at home or outside, several times a month.

Goals

Assumptions

Methodologies

- People are ready to do sports online;
- People are willing to use digital platforms to organize their sport activities;
- People are expecting a similar experience of a workout online to workout at the gym;
- People want a variety of workouts so they stay motivated;
- Trainers are ready to arrange events, give gifts to motivate athletes, create general and individual sports programs for athletes

I prepared a questionnaire of 15 questions, these questions were supposed to confirm or refute our theories. Our friends participated in the survey, including friends from the gym. In total, 20 participants (4 trainers, 7 future athletes and 9 athletes) were interviewed about their sport routine and their experience (if there is any) in the past.

Primary Research

User Interview

Assumptions validated

01 People are ready to do sports online

Validated. 18/20 users expressed that they would like to do sports at home

02 People are willing to use digital platforms to organize their sport activities

Validated. 16/20 users expressed that they would like to use sports apps

03 People are expecting a similar experience of a workout online to a workout at the gym

Not validated. 7/20 users expressed that going to the gym is significantly different from exercising at home

04 People are constantly looking for new workouts and want to improve

Not validated. 5/20 users expressed that they need to stick to their rootine

05 Trainers are ready to create general and individual sports programs for sportspeople, arrange events and give gifts to motivate athletes.

Research Synthesis

Insights

Users do not want to spend a lot of time looking for workouts or trainers because it dismotivates them and often the search does not fulfil the expectations;

Users are not willing to pay for something unfamiliar and they need access to previews or free workouts to explore apps;

Inexperienced sportspeople do not know how to choose a competent coach and consider this the main problem why they haven't started to exercise yet;

Users look at reviews before they decide to purchase workouts or contact trainers;

Inexperienced sportspeople think that a personal trainer is expensive;

Inexperienced sportspeople believe that dieting is optional;

Users believe that material prizes motivate the most

Needs

Users need an easy search for workouts, trainers and diets by personalized filters;

Users need strong motivation and personal progress tracker to build a habit;

Users want to see only verified information to make sure that diets or exercises won't harm them;

Users need to connect with other athletes and feel like a part of the sports community;

Users want to attend sports events as an alternative to home sports;

Users need different sports and levels, and want to select workouts based on their personal sports equipment;

Users want their workouts, schedule and chat combined in one app;

Trainers need workouts to be easy and quick to compose

Validated. 4/4 trainers expressed that they are ready

Based on the collected data and experience, I generated three provisional personas who could use the application. This helped me make a list of questions for the questionnaire, understand what to pay attention to during the interview, take into account all the details and come up with the main goal of the research.

Provisional Persona

,,

At this moment, I decided to participate in the project only as an expert, it was a deliberate decision. Before that, I made sure that the design team would be able to cope with the goals and the objectives, and in cooperation with the team we chose a design lead.

So, in terms of design, the mobile library is completely ready and so are the most of the main user paths for iOS. Now the design team is working on individual illustrations and preparing prototypes for testing with a potential target audience. And the development team works with the component library and the sign up.

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