I grew up in a family full of artists, so visual culture has always been a big part of my life. You could say the basics of color theory and composition are pretty much in my DNA.

I found my way into digital design because it brings together everything I genuinely enjoy: visual thinking, logic, technologies, research, and solving real problems for real people. I like to go deep into a problem, understanding users, competitors, data, and different scenarios, then connecting all of that with UX principles and the broader product context. My work is often about finding the right balance between user needs, business goals, technical constraints, and accessibility requirements.

I have a degree in Fine Arts Education and Technical Drawing, and I spent much of my teenage years studying at an art and design school. These days, I’m exploring art history on my own. I find it fascinating to see how visual principles developed centuries ago still shape the way we perceive things today, and I love bringing some of that thinking into my work.